Mastering Megatrends: Understanding and Leveraging the Evolving New World
John Naisbitt, Doris Naisbitt
Ever since Megatrends was published in 1982, the question that often crops up is 'What's the next megatrend?' But megatrends do not come every second year. All you can do is keep your eyes open, and that's what Doris and John Naisbitt did. The results of their research are mind boggling. What we are witnessing is the path to a complete change of the global game. Not as the transformation described in Megatrends in 1982, finding its way from the US to the world, but parallel shifts involving countries on almost every continent and taking place in various fields and directions, feeding into each other, connected politically, economically, and technologically. Mastering Megatrends describes the background and the prospects of the new world, helps to understand the mindset of the key and the emerging players, and guides us through the challenges of a new working world.